Exposition: $29.99 Movies, Day and Date, 2006 Sundance: or We've Been Talking About This Forever Print E-mail
Written by Charles Judson   
Wednesday, 19 May 2010

Sundance 2006In my day job at the Atlanta Film Festival, I was looking for some links to use for the 48 Hour Film Project, when I stumbled across the old CinemATL blog. The particular portion I hit was from my first Sundance and the first Sundance we covered in 2006.

Among the posts, is one in which I wax a bit about two women who hadn't been to the movies in years, $4.50 tickets was when they had last seen a movie, and an in theater survey asking people would they pay $29.99 for DVDs to own them day and date. It's fascinating to flash-forward 4 years and to see how little the issues about what's driving people to see or not see films at the theater, and what will those same folks pay, have changed. If you didn't know any better, at some point you think I had stolen the words out of Ted Hope's blog.

It's all the more interesting to unearth this just weeks after the FCC's ruling that will allow studios to use limited selectable output control. It’s a ruling that makes MPAA members, always worried about piracy--but not enough to better police their own in house leaks it a sometimes feels--comfortable enough to release films to home tv sets while movies are still playing inside the sacred three month theatrical window. It also makes privacy, open source and creative commons advocates crap their pants—although dismissing legitimate concerns about copyright does them no good since average folks getting in the biz still aren’t aware there’s even a debate going on and not all artists agree on what should be considered good and just copyright.

From January 12, 2006 Take a read. 

ONE WEEK TO SUNDANCE AND I'M A THINKIN'

A few weeks ago I went to see Munich and while I was waiting to pay 8 bucks for a semi-decent hot dog and a bucket size coke there were some interesting going-ons unfolding in the next line.

First up were two women who obviously hadn't been to the movies in years. "Wow, it was so easy." The brunette gasped. "I just stepped up to the machine and I had the tickets in 5 minutes. Why would anyone stand in line?"

As they continued their conversation what developed was a picture of folk who hadn't been to the theater because of time and convenience.Not once did they mention bad filmmaking, trite stories or clichéd plots. Even when the subject of the prices--$4.50 was what they paid last time they had gone to the theater--came up, there was a distinct lack of griping.

For these two women they were enjoying a rare night out at the movies and all the things that often illicit Hamlet like rants didn't faze them one bit. As their banter continued the picture further developed into two best friends who, for once, could be themselves and by their lonesome. The movie itself seemed irrelevant.

Meanwhile a portly man with rimless glasses was surveying couples of various ages. Flashing a list of recent releases he asked which films the couples were eager to see when they appeared on DVD. After the couples reaffirmed nearly every stereotype about the average film goer possible(women: romantic comedies natch, men: action, gory horror double check) Mr.Survey Man then asked if they'd pay $29.99 so they could own the films on DVD.The upside being that instead of being outside the established three month window, they could own the movie at the same time it was still showing in the theaters.

Every couple recoiled in disgust. A hell to the nah might have escaped one husky guy’s lips. Their enthusiasm to see these films hadn't diminished, only the amount they'd pay and when they'd see it.

Has the film experience diminished so much over the years that only cinephiles and filmmakers are willing spend inordinate amounts of time and money watching bits of light dance across a white screen. All with the hope of seeking out the ultimate experience? (Again, I acknowledge the crap that Mr. Survey Man mentioned, but I'd bet that for the vast majority of us,it's the crap that got us first interested in film and movies. Three in the morning, sitting in a dark living room watching late night TV and wondering aloud how they did that.)

There are blockbusters, but is that hard to do in an age when films are showing in 3500 theaters and on 8000 prints? Would the public line up around the block to see King Kong if it was only showing on 1 screen, ala The Godfather or Star Wars, at their local cineplex? With so many distribution channels such as cable and home rental, is it the film goer or the filmmaker that has become lackadaisical?

As many of us here head off to Sundance next week it's guaranteed that of all the films we'll see, only a few we can count on one hand will see any meaningful distribution. Out of those, some might even see release and of those some might enter the public consciousness. And I won't even go into the films that never make it to Sundance.

Unlike the two women, going to the movies on the regular isn't a rarity for us at cinemATL. Seeing dozens of movies at the theater in any given month is a norm. Unlike the couples--it's not exactly an equivalent situation, but indulge me--we're willing to spend way more than 30 bucks to travel thousands of miles to see films that we might not otherwise see for months or even years. Films we might not see ever.

As the Festival season starts, I want to infect others with the same love of film that we have here at cinemATL so that going to the movies isn't a rarity. So that going to a movie isn't an escape from, but an escape to. And maybe it's not the filmmakers and film-goers that have become lackadasial, maybe it's us who champion these films that have done so.

So no more excuses. My goal this season is to challenge myself to find that good sh*t and make you hunger for it.

By the way...is it just me...or do I sound a bit douchey, with my "I'm going to make you hunger" shtick, near the end? Maybe not. But, it's funny how exuberance and passion could be mistaken for identical kissing cousins with annoying and smug. Although I will admit, I still think that my job working for the Atlanta Film Festival includes getting folks excited about all things movies.

 

 

 

Advertisment: ASG
About Us | Privacy Policy | Advertise with Us | Back Issues
(c) 2005-2007 CinemATL, LLC.
My Account





Lost Password?
No account yet? Register
Latest Stories
Latest Reviews
Back Issues
Issue #11- Summer 2007
Issue #10 - Apr/May 2007
Issue #9 - Feb/Mar 2007
Issue #8 - Dec 2006/Jan 2007
Issue #7 - Oct/Nov 2006
Issue #6 - Aug/Sept 2006
Issue #5 - Jun/Jul 2006
Issue #4 - April/May 2006